BRIEF: Name and brand A Balloon Occlusive Barrier (B.O.B), define its type, and create clear messaging for first responders and a secondary audience. Show how the identity works across key touchpoints and communicates the problem, solution, and function.
Vitaseal is a lifesaving device to be given to first-responding Police Officers; when inserted directly into a penetrative wound it expands and stops blood flow, thereby increasing survival rates of stab wounds.
Device packaging, an access box for the general public and an awareness campaign (to be delivered through the Met Police) were all created using a design aesthetic best suited to making the package eye-catching and easy to use.
In addition, a presentation was created to pitch the product to the Chief Constable, promoting the benefits of the device to the Force.
