Cyfrin Cymru is an interactive document of unusual visitor attractions and locations in South Wales. The target audience is Gen Z who are identified as now seeking out traditionally old-fashioned leisure pursuits such as walking.
The design solution puts a selection of lesser-known sites in one place on a paper map, with QR codes which take the participant to the websites of each location for further information. The design solution leaned into modern cartography rather than a standard geographical representation.
